Benny becomes #1 Brand

I spearheaded the development of a new, consumer-centric brand positioning for Benny stock powder, aiming to invigorate its market presence and enhance consumer perception. The repositioning strategy culminated in the launch of the "Live with More Flava" omnichannel campaign, which included TV, radio, out-of-home (OOH), digital, and activation elements.

Results:
Brand Health: Improved by multiple points, showcasing a positive shift in consumer sentiment and loyalty.

Market Share: Significantly increased, significantly boosting Benny's market presence.

Recognition: Benny was named the #1 CPG brand in Mozambique, underscoring the campaign's exceptional impact and success.