Work Experience
Professional Background
For nearly 10 years I have been privileged to work with a company that has experienced exponential growth. I started with Freshive as our sole digital account manager - 1 of 8 staff at the agency. Over the years, I have not only grown personally, but have been instrumental in growing Freshive into the formidable full-service award-winning 60+ person agency it is today, helping develop some of the largest brands in Africa, and the world.
2021 - 2024
Strategy Director
Freshive
Austin, Texas
Drove a 500% Increase in Client Spending
Spearheaded strategic planning and relationship management that in one case resulted in a 500% increase in annual spending with our largest client.
Secured High-Profile Engagements resulting in a 30% increase in agency revenue
Led the development and delivery of strategic creative pitches, successfully securing engagements with major brands such as The British Council, South African Airways, and Diageo (Johnnie Walker, Smirnoff, Guinness and more)
Award-Winning Digital Strategy
Developed and implemented a digital strategy for an enterprise-level retail client that won two Smarties awards, reflecting my ability to deliver innovative solutions that drive both agency visibility and real results
2018 - 2021
Strategic Account Director
Freshive
Johannesburg, South Africa
Increased Client Engagement and Retention
Led strategic initiatives that significantly boosted client engagement, maintaining a 95% client retention rate across a portfolio of high-profile clients
Secured R2M in New Business
Successfully delivered impactful pitches that secured over R2M in new business, driving growth and expanding the agency's influence in key markets.
Consistently Delivered Successful Campaigns
Managed multi-disciplinary teams to successfully execute a number of high-profile client campaigns
2015 - 2018
Digital Account Manager
Freshive
Johannesburg, South Africa
Led End-to-End Digital Marketing Projects
Coordinated digital marketing initiatives from conception to completion, including website and app development, animation, social media content and paid media.
Sole Account Manager for All Clients
Acted as the sole account manager, overseeing 10+ accounts and ensuring seamless client communication and satisfaction.
Managed Full Content Development Process
Played a key role in the content development process, including content strategy, copywriting, and paid media execution
Core Competencies
Strategic Thinking
Brand Strategy & Development
Client Relationship Management
New Business Development
Strategic Planning & Execution
Cross-Functional Team Leadership
Digital Marketing Strategy
Presentation & Pitch Delivery