Guinness Shines Brightest in Africa

I developed a comprehensive digital strategy and, in conjunction with our creative team, accompanying playbook for the Guinness "Black Shines Brightest" campaign, facilitating a successful digital launch across multiple African countries. The strategy was designed to ensure a cohesive and impactful rollout on digital channels, tailored to the unique dynamics of each region.

Key Contributions:
Digital Strategy Development: Created a detailed and robust digital strategy to effectively introduce and sustain the "Black Shines Brightest" campaign across diverse African markets.

Playbook Creation: Developed the framework for an extensive playbook to guide partner agencies in each country through the various aspects of the intricate digital campaign, ensuring consistency and effectiveness.

Regional Adaptation: Guided the team in tailoring the campaign elements to resonate with local audiences while maintaining the overarching brand message.

Results:
Enhanced Digital Presence: Assisted with successfully launching the campaign on multiple digital platforms, significantly boosting brand visibility and engagement in Africa.

Coordinated Execution: Enabled seamless, multilevel rollout across different countries through a well-structured and comprehensive playbook.

Market Impact: Contributed to the overall success and recognition of the Guinness "Black Shines Brightest" campaign in the African market.